BRAND iDENTiTY

LOGO

Our logo is our signature and a reprensetation of who we are. It is to be used consistenly on all collaterals – both print and on screen. We must always treat it with care and use this guideline to understand the core guiding principles.

LOGO > clearspacing

To ensure clear reproduction and legibility of the logo, a clearspace zone has been set.

This zone is determined by the width of the ‘i’ for vertical and horizontal space.

No objects should enter this zone.

LOGO > minimum size

PRiNT

DiGiTAL

To ensure clear reproduction and legibility of the logo, a minimum usage size has been set. The minimum size is determined by the height of the logo which is measured from the top to the baseline of the word block.

The minimum size for print is 5 mm high.
The minimum size on-screen is 12 px high.

LOGO > variations

CLEAR

REVERSE

Logo appears as a monochromatic logo, available in two colours:

• HEAVY METAL : #1d1d1d

• BUTTERY WHiTE : #fefce5

The logo should not be reproduced in other colours, with the exception of black due to printing limitations.#fffaeb#fffcd8#fffcd8He

LOGO > prohibited use

Consistent depiction of the logo maximises recognition and emphasises the integrity and professionalism of our brand. As such the logo should never be mistreated or modified. The logo always appears as solid, and should not be outlined.

CHANGiNG COLOR WiTHOUT CONSENT

OUTLiNED

DiSTORTED

EFFECTS AND TREATMENTS

MODiFY LOGO LOCK-UP

LACK OF CONTRAST/DiSRUPTiVE BACKGROUND

LOGO > co-branding

In co-branding instances, consideration should be given to optically balance the scale of the logos to ensure equal visual weight. The minimum recommended area of separation between two logos is double the width of the ‘i’ in the DRiPP wordmark. Please ensure the size of the partner logo is equivalent to the DRiPP logo.

SUB-LOGO

As you know, we have many inventions, therefore we have a derivative logo on each of our inventions.

Our discovery resulted some innovations, there are derivative logos for each innovation we have carried out which can be checked here.